Turn more of your existing traffic into customers.
GrowthLens finds and fixes the gaps between acquisition, customer intent and the journey to conversion — from landing pages and product experiences to forms, activation and experimentation.
Senior conversion, UX and growth work across ecommerce, SaaS and high-consideration customer journeys.
The problem
More traffic is not always the answer
If people are already finding you, clicking your ads, visiting product pages, starting forms or signing up, the next question is: where is the commercial value being lost?
Meta or Google is generating demand, but the landing page, PDP, offer or next step is not converting enough of that intent.
Users browse, hesitate, abandon forms, leave product pages or fail to reach a qualified enquiry or purchase.
The problem may sit in signup, onboarding, activation, pricing, product comprehension or the upgrade journey.
SEO, content, PPC, developers and agencies may all be active while nobody looks across the complete journey and decides what should improve first.
The solution
We connect acquisition to what happens next
GrowthLens looks across the commercial journey rather than optimizing pages in isolation.
- 01
Acquisition
Who is arriving and from where?
- 02
Intent
What problem, query, promise or creative brought them?
- 03
Experience
Does the page or product continue that conversation?
- 04
Conversion
Where does progression stop?
- 05
Evidence
What do analytics, behaviour, customer evidence and previous tests show?
- 06
Action
What should be changed, built or tested first?
What we do
Start with the constraint. Then fix it.
Conversion & Growth Diagnostics
Find where the journey is leaking value and what to prioritize.
Best when: You know performance is weaker than it should be, but not why.
Includes variants for:
- Paid traffic / ecommerce
- SaaS growth
- Complex B2B / qualified leads
- Commercial websites
Landing Pages & Conversion Funnels
Turn paid/search intent into a clearer path to purchase, signup, quote or consultation. Work can include strategy, conversion copy direction, UX, wireframes/concepts, testing plans and implementation.
We can work across:
- DTC landing pages and advertorial journeys
- Healthcare treatment / consultation pages
- Insurance, finance and high-value lead funnels
- SaaS campaign / signup / demo journeys
- Forms, quizzes and qualification flows
Ecommerce PDP, Offer & AOV
Improve how products are sold, not only how the page looks.
Work can include:
- PDP conversion and offer architecture
- Bundles and subscriptions
- Product discovery, quizzes and merchandising
- AOV and paid-traffic continuity
SaaS Growth & Activation
Improve the journey from acquisition to signup, activation and paid.
Work can include:
- Website-to-signup and onboarding
- Activation and time-to-value
- Pricing / upgrade journeys
- Instrumentation and experimentation
Growth & Experimentation Partnership
For teams with enough traffic and change velocity to keep improving.
We can own:
- Conversion roadmap and experiment backlog
- Analytics / behaviour review and test design
- Landing-page, PDP and product concepts
- Prioritization, results, learning and coordination with internal teams
Proof
Commercial work, not design theatre
Hormona
Consumer health app- Context
- Paid Meta journey driving subscription growth.
- Problem
- Acquisition costs rising while the post-click journey underperformed.
- What changed
- Landing pages and experimentation across the paid journey.
≈17% CAC reduction alongside CVR uplift
FinalRoundAI
SaaS- Context
- High-volume SaaS journey across acquisition, signup, activation and paid.
- Problem
- Signups not translating efficiently into activation and revenue.
- What changed
- Work across acquisition, signup, activation and the upgrade journey.
[Add shareable activation / paid metric]
Viviscal Canada
Ecommerce / DTC- Context
- Long-term work in the hair-growth category.
- Problem
- Sustaining growth while keeping acquisition efficient.
- What changed
- Ongoing CRO and acquisition-efficiency work across the store journey.
[Add shareable revenue / efficiency metric]
International Citizens Insurance
High-consideration leads- Context
- High-value insurance lead generation.
- Problem
- Turning expensive, high-intent traffic into qualified enquiries.
- What changed
- Journey, form and qualification-flow optimization.
[Add shareable lead-quality / volume metric]
How we work
Evidence first. Priorities second. Execution where it matters.
- 1
Understand the economics
What is a conversion worth? Where does demand come from? What outcome actually matters?
- 2
Diagnose the journey
Analytics, recordings, customer evidence, acquisition intent, UX, messaging, offers, product behaviour and previous experiments.
- 3
Prioritize
Separate symptoms from causes and rank opportunities by commercial impact, evidence and effort.
- 4
Improve
Depending on the problem: implementation specifications, wireframes / concepts, landing pages, forms / funnels, PDPs / offers, onboarding / activation changes, or experiments.
- 5
Learn and compound
Where traffic and economics support it, continue with experimentation and optimization rather than treating the work as a one-off redesign.
Methodology
We do not start with a CRO checklist.
Acquisition → Intent → Experience → Conversion → Revenue
Across each stage we look at:
The output is not “100 UX issues.” It is a view of what is most likely constraining performance and what to do about it.
Packages
Ways to work together
Start with the diagnostic or a focused sprint; continue only where the traffic and economics support it.
Conversion & Growth Diagnostic
Start here$1,500–$3,000+typical starting range
“We know performance is weak, but need the full picture before changing things.”
- Diagnosis across the full journey
- Prioritized roadmap
- Implementation specifications
Landing Page & Funnel Sprint
$1,200–$2,500+typical starting range
“We know the audience and offer. The journey after the click needs to convert better.”
- Strategy and conversion structure
- UX / copy direction
- Concept / wireframe
- Implementation / test specification — implementation can be included where useful
Focused Conversion Sprint
$1,000–$2,500+depending on scope
A tight engagement on one constraint: PDP / offer / AOV, SaaS activation, a form / qualification funnel, or an experiment sprint.
- One clearly scoped problem
- Evidence review and concepts
- Ship-ready specifications
Growth & Experimentation Partner
Scoped monthlyby velocity and team model
“We have enough traffic and change velocity to improve continuously.” Scope is fixed around agreed monthly ownership rather than unlimited support.
- Conversion roadmap and backlog ownership
- Test design and analysis
- Priced by testing velocity and implementation responsibility
Commercial Website / Fractional Growth Lead
Scoped monthlyafter an initial diagnostic
For complex B2B / high-consideration teams that need senior ownership across website journeys, SEO/CRO priorities, measurement and roadmap.
- Senior ownership of the website journey
- SEO / CRO prioritization
- Measurement and roadmap
Implementation capability
Recommendations do not have to stop at the handoff
GrowthLens can work in three modes, depending on how much execution you want to keep in-house.
We diagnose and create clear specifications for your existing team.
We take selected landing pages, funnels, experiments or conversion changes through production.
For agencies or teams that need ongoing conversion capability behind their existing delivery model. GrowthLens owns the commercial and conversion thinking; our internal execution capability supports implementation, production and rapid variants.
AgenciesWhite-label conversion capability for agencies is available as an ongoing partnership — ask about it on a call.
Already generating traffic but not getting enough from it?
Let's find out where the journey is losing value and what is worth fixing first.
Book a callIf the problem is already clear, we can also scope a focused landing page, funnel, ecommerce or activation sprint.